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Web Site Design
First impressions can be decisive. Broken links, bad copy, and clumsy navigation do not bode well for sales, and if your web site is amateurish and badly organized, most visitors will click out of it faster than you can say “HTML.” Of the millions of small business sites on the Internet, the majority languish. They receive little traffic, or struggle to compete against more sophisticated sites offering pretty much the same thing. Why Hire Us?We say this not to discourage you, but to give you an unvarnished view of life in cyberspace. Enter the process without illusions, and you’ll see far more of the actual possibilities. As the dot coms discovered, you can’t go lickety-split into the gold rush without a business plan. It also helps — quite a bit as it turns out — to have something worth selling. That much said, there’s money to be made online; plus, in many professions nowadays, you’re no longer considered legit unless you’ve hung out your shingle on a web site. We can design a web site from scratch, overhaul your current, underperforming site, add ecommerce, bump up your traffic a little or a lot — you name it. We’ll write or edit your copy, refining it for keywords, and create elegant web pages that download quickly and invite search engine robots to take notice. You can have drop down menus, a local search function, Flash animation, and full search engine optimization — it all depends on you desire and how tightly you hold on to your wallet. If you don’t need an online presence — and not everyone does — we’ll tell you so. If we feel you should test the waters before going whole hog into ecommerce, we’ll advise you accordingly. We’ve done web sites for government agencies, corporations, small businesses, and non-profit organizations, and have thus been duly educated in the understanding that people from different walks of life have differing needs and expectations. Our Traffic GuaranteeEach site we build comes with a traffic guarantee. If within a predetermined time you do not receive a target number of average daily visits — depending on the size and content of your site — we’ll refund 30% of your design costs with us. How Much Will It Cost?Sadly for you, the customer, we do have to charge something. And we regret to say that we do allow ourselves to be undersold. Our rates fall somewhere in the middle for professional web design: not too high and not too low (call it the Goldilocks Plan). So if you spend all your waking hours cruising the Internet for the best possible deal, rejoice in the knowledge that there’s always some guy down the block who just bought a copy of DreamWeaver and will cobble together a site for the price of his software plus an espresso (which he’ll need as he learns to use the software). But remember that in web design, as in coffee, the cheap stuff is seldom palatable. Should rock-bottom rates remain an overriding factor in your decision to hire, consider for a moment our experience and our commitment to the success of your business, and ask yourself how much that’s worth. We charge $50 an hour for contract clients and $75 an hour for non-contract customers. Prior to commencing work on a site, we’ll negotiate a flat fee to protect you from hidden costs and sticker shock should the site build exceed original time estimates (as it often does, if it’s to be done right). We offer extended payment plans, and, in the case of ecommerce, we’re sometimes to form partnerships with our clients to assume a share of the financial risk. For example, we might agree to construct an ecommerce site for pennies on the dollar in exchange for a percentage of future online profits. Non-profit organizations are eligible for a 30% discount. |
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