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Writing & Editing
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Article: Traffic Crash
 

Editing & Writing Samples

Thorough edits

Editing

  • Book Editing
    Excepts from several book editing projects for the Pomona College Department of Religion. The academic language language of the manuscripts had be translated into something accessible to lay people, while retaining its air of authority.
     
  • Can You Prove It’s Not the Network?
    A former employer’s marketing piece disguised as a white paper was so clumsily phrased and hard to follow that it demanded a rewrite — free of charge.
     
  • Promotional Flyer Rewrite
    This flyer for a Central Texas garden center was edited, then completely rewritten to make it a more compelling marketing piece.

Writing

  • Article
    “From Torrent to Trickle: Fragile Traffic on the Internet,” an article that documents the rise and sudden fall of traffic to the site of a former client who had just introduced ecommerce.
     
  • Web Copy
    Samples of writing for various web sites: a garden center, a medical practice, a retail store, and the Graphic Gourd site itself.